Is to build a creative brand that blends Mainstream International fashion and African fabric through the use of Modern design while supporting local artisans.
Is to generate a fashion movement to educate, inform and connect cultures through fashion utilizing African and international fabrics, specifically highlighting and enriching the African diaspora.
HANDMADE AFRICAN CLOTHING
Our clothing is handmade in the USA by local artisans (including a talented team of craftsman from the USA, Gambia and Senegal). Our quality fabrics are sourced from Africa including our hand dyed and hand woven fabrics.
100 % FEMALE BLACK OWNED
Proudly dedicated to celebrating African influence and culture.
AN AFRICAN INSPIRED Collection
JEchols Brand Collections are sourced from Africa with the finest cotton fabrics for unparalleled softness and comfort. The perfect every day and any day essentials.
SUSTAINABLE AND ECO-FRIENDLY
We make every effort to use 100% African cotton fabrics harvested from African materials. Dyes are ethically made from African natural and organic materials.