ABOUT US
 

JEchols Brand is a Female, Black owned women’s online boutique. We launched right before the COVID-19 pandemic. We struggled and pivoted during 2020 as so many other businesses during this unprecedented and challenging time.

JEchols Brand Luxury African Clothing
JECHOLS BRAND WAS BORN
 

JEchols Brand’s rebirth was April 2021 with a renewed passion born from the challenges of the prior year.   We believe in sustainability.   Our African fabrics are 100% sustainable cotton and eco-friendly.  

Our clothes are African inspired and designed to Be Bold and Invoke attitude featuring a fusion of color, culture, and modern design that is comfortable yet flatters the silhouette while showcasing the beautiful and vibrant African fabrics.

We make every effort to source our African fabrics from Africa and suppliers with a direct African connection.   When we say African inspired clothing – we mean it.

 Our clothes are handmade here in the USA by local artisans.   We are an Indie Brand.   There is a specific craftsman that has made the dress, skirt, pants, tops that you purchase from us.  

We believe there must be a direct correlation between our products and the community from where they come from.  

JEchols Brand is a Unique Clothing Experience that is a Blend of Daring colors, Statement pieces and Cultural Responsibility.

OUR MISSION
Is to build a creative brand that blends Mainstream International fashion and African fabric through the use of Modern design while supporting local artisans.
OUR VISION
Is to generate a fashion movement to educate, inform and connect cultures through fashion utilizing African and international fabrics, specifically highlighting and enriching the African diaspora.
HANDMADE AFRICAN CLOTHING
Our clothing is handmade in the USA by local artisans (including a talented team of craftsman from the USA, Gambia and Senegal). Our quality fabrics are sourced from Africa including our hand dyed and hand woven fabrics.
100 % FEMALE BLACK OWNED
Proudly dedicated to celebrating African influence and culture.
AN AFRICAN INSPIRED Collection
JEchols Brand Collections are sourced from Africa with the finest cotton fabrics for unparalleled softness and comfort. The perfect every day and any day essentials.
Acclamation Dress JEchols Brand African Clothing
SUSTAINABLE AND ECO-FRIENDLY
We make every effort to use 100% African cotton fabrics harvested from African materials. Dyes are ethically made from African natural and organic materials.