From Ordinary To Extraordinary
JEchols Brand is a Female, Black owned women’s online boutique. We launched right before the COVID-19 pandemic. We struggled and pivoted during 2020 as so many other businesses during this unprecedented and challenging time. JEchols Brand’s rebirth was April 2021 with a renewed passion born from the challenges of the prior year. We believe in sustainability. Our African fabrics are 100% sustainable cotton and eco...